Legal
Last updated: April 13, 2026
“Thriven”, “we”, “us”, “our” means the company operating the Thriven AI SEO platform.
“Customer”, “you”, “your” means the individual or entity that subscribes to or uses the Service.
“Service” means the Thriven AI SEO platform, including the web application, APIs, and any related software or documentation.
“Content” means any data, text, URLs, files, or materials submitted to or generated by the Service.
“Subscription” means a paid plan granting access to the Service for a defined period and feature set.
The Service is available on paid subscription plans (Starter, Pro, Agency). Plan features and limits are described on our Pricing page. We reserve the right to modify plan offerings with 30 days’ notice.
Subscriptions are billed in advance on a monthly or annual basis via Stripe. By providing a payment method, you authorise Thriven to charge the applicable subscription fees. All fees are in USD and are non-refundable except as expressly stated.
You may cancel your subscription at any time from your account settings. Your access continues until the end of the current billing period. No partial-period refunds are issued unless required by applicable law.
Fees are exclusive of taxes. You are responsible for all applicable sales, use, GST, VAT, or similar taxes.
You agree not to:
Thriven retains all right, title, and interest in the Service, including our platform, underlying models, algorithms, software, trademarks, and branding. These Terms do not grant you any rights to our intellectual property.
You retain ownership of Content you submit to the Service. You grant Thriven a limited, non-exclusive licence to process your Content solely to provide the Service. We will not use your Content to train AI models without your separate, explicit consent.
You own the SEO briefs, audit reports, and other outputs generated by the Service based on your inputs, subject to the restrictions in Section 4. We make no warranties that outputs are original or non-infringing.
Each party agrees to keep confidential any non-public information disclosed by the other party that is designated as confidential or that reasonably should be understood to be confidential given the nature of the information and circumstances of disclosure. This obligation survives termination for 3 years.
Where Thriven processes personal data on your behalf (e.g. personal data in URLs or content you submit), you are the data controller and Thriven is the data processor. Our processing activities are governed by the Data Processing Agreement (DPA), which is incorporated into these Terms by reference and forms part of the contract between you and Thriven.
We use third-party sub-processors to operate the Service. An up-to-date list is available in our DPA. We will notify you at least 30 days before adding new sub-processors. If you reasonably object, you may terminate the affected subscription with a pro-rata refund.
Where we act as your processor, we will assist you in responding to data subject rights requests (access, erasure, portability, etc.) as required by applicable data protection law.
We implement and maintain appropriate technical and organisational measures to protect personal data against accidental or unlawful destruction, loss, alteration, or unauthorised disclosure, as described in the DPA.
THE SERVICE IS PROVIDED “AS IS” AND “AS AVAILABLE”. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, THRIVEN DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ACCURACY OF INFORMATION. WE DO NOT WARRANT THAT THE SERVICE WILL BE UNINTERRUPTED, ERROR-FREE, OR THAT AI-GENERATED OUTPUTS WILL ACHIEVE ANY PARTICULAR SEARCH RANKING OUTCOME.
TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, THRIVEN’S TOTAL CUMULATIVE LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICE WILL NOT EXCEED THE FEES YOU PAID TO THRIVEN IN THE 12 MONTHS PRECEDING THE CLAIM.
IN NO EVENT WILL THRIVEN BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING LOSS OF PROFITS, REVENUE, DATA, OR GOODWILL, EVEN IF ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.
NOTHING IN THESE TERMS EXCLUDES OR LIMITS LIABILITY FOR DEATH OR PERSONAL INJURY CAUSED BY NEGLIGENCE, FRAUD, OR ANY OTHER LIABILITY THAT CANNOT BE EXCLUDED BY LAW.
You agree to indemnify and hold harmless Thriven and its officers, directors, employees, and agents from any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from: (a) your use of the Service in violation of these Terms; (b) Content you submit; or (c) your violation of any applicable law or third-party rights.
These Terms are effective when you first access or use the Service and remain in force until terminated.
You may terminate by cancelling your subscription and ceasing use of the Service.
We may suspend or terminate your access immediately if you breach these Terms, fail to pay fees after notice, engage in illegal activity, or if we are required to do so by law.
Upon termination, your right to access the Service ceases. We will retain your data for 30 days post-termination to allow you to export it, then delete it in accordance with our retention policy (unless legal obligations require longer retention).
We may update these Terms by posting the revised version on this page and updating the “Last updated” date. For material changes, we will provide at least 14 days’ prior notice via email. Your continued use of the Service after the effective date constitutes acceptance.
These Terms are governed by and construed in accordance with the laws of England and Wales (or the laws of the jurisdiction in which Thriven is incorporated), without regard to conflict-of-law rules.
Disputes shall first be attempted to be resolved by good-faith negotiation. If unresolved within 30 days, disputes may be submitted to the competent courts.
If any provision of these Terms is found unenforceable, the remaining provisions continue in full force.
These Terms, together with the DPA and any Order Form, constitute the entire agreement between you and Thriven regarding the Service and supersede all prior agreements.
Questions about these Terms: legal@thriven.ai